As an crafter/artist, I sometimes find myself in a production mode for shows and festivals. And I do enjoy what I produce. There would be little to choose from on my vendor table if I didn't have a healthy inventory.
But lately I've been working on some projects that aren't meant for selling! How enjoyable and freeing it is to just see where a project takes me. Using new media, or old favorites in a new, untried way is so satisfying. Maybe a painted background will eventually find it's way into something I plan to offer for sale; but no pressure during the creating part!
It sometimes ends up with me coming up with a new product offering, which is great; because I really need to keep things fresh. No one wants to come into my booth and see the same things I've been making since 2004! Other times I create some new piece that will never be repeated haha!
When I sit down at my studio table with no goal in mind, it feels as good as when I was in grade school and sitting down in Art class wearing one of my Dad's old shirts for a paint smock. No idea what I was going to make, but I knew it was gonna be a lot of fun :)